Do you know the basics of marketing?  Is your current marketing fruitful?  Maybe this pearl can help.

The world doesn't owe you patients just because you have spent 22 years and $500,000 on your education and untold amounts to establish your practice—you have to earn your patients!

There are also no simple marketing gimmicks, for example, sending a rose to referring mothers, that will assure you a sound position in the orthodontic marketplace—marketing is hard work!

There are two types of marketing: internal and external.  Internal marketing is based on having the best staff, systems and attitude to make your patients feel that they are receiving more than what they're paying for.  Internal marketing relies on the well-served patients referring their friends and acquaintances to share in your wonderful services.

External marketing is a matter of awareness, based on creating interest in your services by letting the community and professionals know that you exist.  Every practice needs both external and external marketing.

Refer to the attachments for more detail.